Real Estate Scams and Cyber Crime

The Internet explosion has meant that we all live our lives in an entirely different way – from how we connect to communities, to how we do our banking or how we get the groceries, the world has changed. Just as these changes are occurring, there are fraudsters out there trying to evolve their scams to further exploit a growing system. In this rapidly growing and changing digital age, you need a...

A.Training Manual Introduction Dear Agent

Dear Agent As an estate agent, you are first and foremost a salesman or saleswoman. Sales representatives in any field need, perhaps more than anything else, to develop selling skills if they are to ever be truly successful. The ability to market a product effectively has to be matched by similar expertise in close a sale. As a result, numerous programs, books, and the like have been compiled...

B. General

ACKNOWLEDGMENT Creating this training manual has been a significant endeavour, and I would like to express my gratitude to my dedicated attorney, Wilma Ewest, for her patience, writing skills, and invaluable advice. It is truly an honour to collaborate with someone so competent and committed. I would also like to acknowledge John Gilchrist for his years of training and the wealth of material he has...

C. Mission Statement and Values

Golden Homes – Mission Statement To become an industry role model by providing a real estate service to our buyers and sellers with the highest level of integrity and exceptional service that adds value to the industry. In other words, we aim to be the change in the industry that we wish to see and to play an important role in the growth of our agents and the SA Golden Homes Property Group. Our...

D. Practitioner Basics

Every agent within the organisation of Golden Homes is required to sign the SA Golden Homes Code of Conduct and Business Ethics and to familiarise themselves with it. Training on the Code of Conduct must be completed with the agent’s respective Principal before signing. The signed document is to be uploaded to the agent’s HUB profile. The following explanations are to be read in conjunction with the...

D1. What is the purpose of our Code of Conduct and Business Ethics?

The purpose of our internal Code of Ethics is to provide all agents with a set of ground rules within which to operate. It also reinforces the moral principles and commitments of Golden Homes by setting out acceptable and responsible behaviour that is in line with: - The Property Practitioners Board Code of Conduct - The Institute of Property Practitioners Code of Conduct It is only by setting...

D3. Legislation Compliance

Always Be in possession of a valid Fidelity Fund Certificate. Always be in full compliance with the provisions of the Property Practitioners Act and all other statutes. The agent must be aware of their responsibilities under the Consumer Protection Act and must, at all times, abide by their obligations under this Act. The agent is to ensure that they are familiar with all legislative Acts and...

D4. Franchise Zones

Agents are to focus their efforts on the pre-determined zones of operation in which Golden Homes Boksburg operates. Should they ‘cross borders,’ they will automatically be governed by all conditions of the specific area branch. For example, should you list or sell a property in Primrose, your commission split will be dictated by Germiston’s commission policy and not Boksburg’s commission...

D5. Mandates

**General** All signed mandates are the sole property of GOLDEN HOMES. No agent may view their mandate as being theirs exclusively, nor may any agent withhold information pertaining to their mandates (see further conditions in the employment contract and commission policy). Agents are required to verify the validity of the parties signing the contract and to ensure that all FICA documents are...

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