Introduction: There has been a shift from traditional advertising with the increased use of the Internet over time. Now, people consume more advertising online than in print media, radio, or television. We currently live in a world where traditional advertising strategies are no longer sufficient. Social media not only allows for tremendous outreach and networking but also offers interactivity that...

Body language speaks louder than any words you can ever utter. Whether you are telling people that you love them, you’re angry with them, or don’t care less about them, your body movements reveal your thoughts, moods, and attitudes. Both consciously and subconsciously, your body tells observers what is really going on with you. What Is Body Language? Put simply, body language is the unspoken...

Email It is amazing to find that in this day and age some real estate companies have still not realized how important their email communications are. Many agents send email replies late or not at all or send replies that do not actually answer the questions you asked. If your company is able to deal professionally with email, this will provide your company with that all-important competitive edge. We...

What to look out for: Be careful of clients calling you and asking to call back because they have no airtime. Be cautious when potential purchasers viewing property change the location of a meeting at the last minute for no reason. Do not be influenced into helping someone who appears vulnerable. Be cautious of people who want to see properties at odd hours. Be cautious of people who...

Definitions In this code of conduct, unless the context otherwise indicates: 1.“board” means the Property Practitioners Regulatory Authority. “candidate property practitioners” means a person referred to in paragraph c (ii) of the definition of “property practitioners” in section 1 of the Act who has, subject to the provisions of Government Notice R 1469 of 29 June 1990, been...

General Duty to Protect the Public’s Interest In terms of Property Practitioners’ general duty to members of the public and other persons or bodies, a Property Practitioner – Code:  2.1 shall not, in the conduct of his business, do or omit to do any act which is or may be contrary to the integrity of Property Practitioners in general; Discussion:  This clause lays down...

Mandates No property practitioner shall – Code:  3.1   offer, purport or attempt to offer any immovable property for sale or to let or negotiate in connection therewith or canvas or undertake or offer to canvass a purchaser or lessee thereof unless they have been given the mandate to do so by the seller or lessor of the property, or their duly authorized practitioner: ...

Duty to Disclose Code:  4.1 An Property Practitioner shall –  4.1.1 convey to a purchaser or lessee, or a prospective purchaser or lessee, of immovable property, in respect of which a mandate has been given to him to sell, let, buy, or hire, all facts concerning such property as are, or should reasonably be, within his personal knowledge and which are or could be material to a...

5. Duty not to make misrepresentations or false statements or to use harmful marketing techniques No agent shall – Code: 5.1       in his capacity as an estate agent publish or cause to be published any advertisement which could create the impressions that it was published by the owner, seller, or lessor of immovable property, or by a prospective purchaser or lessee of immovable...

6. Duties in respect of offers and contracts Duties in respect of offers and contracts Code: 6.1 No property practitioner –  6.1.1 who has a mandate to sell or purchase immovable property shall willfully fail to present or cause to be presented to the seller or purchaser concerned, any offer to purchase or sell such property unless the seller or purchaser (as the case may be) has...