Section 2

35. Employment Equity Plan

We have consulted with the Department of Labour and can confirm that only Estate Agencies who employ more than 50 people (including admin, intern agents and full status agents) or employ less than 50 people but have an annual turnover of more than R30 million, must by law complete and Employment Equity Plan. Check their website for their annual reporting period and deadline. If you are unsure of any...

36. Other Organisations

Other organisations that the franchisee and its agents may become members of are: 1. REBOSA – Real Estate Business Owners of South Africa Rebosa primarily looks after the interests of Real Estate Business Owners/Principals. 2. IEASA – Institute of Estate Agents South Africa The institute primarily looks after the interests of estate agents (employees), even though principals can also...

37. Agent and Employee Contracts

The internal employment policies are the responsibility of each Franchisee and we encourage you to seek the advice of your bookkeeper and/or auditor. The only exception is the Code of Ethics and Business Practices, which may not be altered and needs to be signed by every employee and placed on record, in Salesforce, together with any agent’s FFC. An employee handbook is a necessary tool for all...

38. Staff Members

Internal Staff The following contracts have been designed for the employment and administration of internal staff members. Internal staff members are required to sign the Code of Ethics. You will need to form your own job description according to the position and responsibilities the person is employed to do. Agents There are two choices for the employment of your agents, namely as a...

39. Agent and Employee Contracts

The internal employment policies are the responsibility of each Franchisee and we encourage you to seek the advice of your bookkeeper and/or auditor. The only exception is the Code of Ethics and Business Practices, which may not be altered and needs to be signed by every employee and placed on record, in the HUB, together with any agent’s FFC. All staff members, regardless of their designation, are...

40. Full Time Agents and Independent Contractors

An agent employed as an employee is subject to all the terms and conditions you would have with your internal staff, with some changes where working hours and remuneration are concerned. For an independent contractor, you cannot dictate work hours, leave, etc. However, the administration and compliance requirements of the Company are part of their conditions of service. The following contracts are...

41. Recognition Awards

Appreciation is a fundamental human need and as such we place great value on recognising the hard work of the agents within our organisation. Praise and recognition are essential to building a fantastic company culture. As a Franchisee, you are encouraged to adopt your own internal recognition and awards system to encourage and motivate your agents and staff. From a Franchisor level, we recognise...

42. Branding

The Golden Homes brand is a foundational part of our business as it is our face and identity. Our brand is what separates us from our competitors and is the first representation of who we are to our clients. The brand creates the perception that a client has when they think or hear the name “Golden Homes.” In today’s market, branding is no longer just a static image. Today, branding is a moving...

43. Business Premises

One of the most essential aspects of the Golden Homes organisation is that of its branding. An established brand identity is important for becoming a recognisable, unique and engaging business to all our current and future clients. Modern offices are very different from what they were a decade or so ago and there have been changes in many attitudes and business practices. In keeping with the Golden...

44. EAAB Qualifications and Registrations

All agents, principals and directors of a company need to be registered with the EAAB and have a Fidelity Fund Certificate in their possession if they want to trade as an estate agent. Failure to comply with the registration carries a fine of up to R25 000.00. An agent that is not registered is also not entitled to commission. Registrations:  Registration of an Estate Agency  This section is...

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